Growing your catering business doesn't have to be difficult. With a few fun marketing ideas, you can get people interested in your services and raving about your food. Here are three unique and fun ways to market your catering business and help it grow.
Host A Catering Open House
If you have a working relationship with an event or reception hall in your area, work with the director of services to plan a catering open house. You can spend one afternoon or evening giving the public a sample of your best dishes to help everyone see why you have the perfect catering company. The reception hall can help by inviting people who are planning a wedding or special event to come to your open house for a free tasting. This can help to convince new clients at the reception hall to choose your catering services for their special event.
Hold A Holiday Catering Contest
Leverage your social media accounts to advertise a contest for potential clients to get free catering for their holiday parties. Select one lucky winner for the grand price, and offer a discount on services to some of the runners up in the contest. Be sure to take lots of pictures of the winner's party and post them on your social media pages. This will give your fans and followers a chance to see a little bit of what you have to offer. The contest as a whole can help build your social media following, which can help you to draw in new customers throughout the year.
Cater Bridal Shows And Expos For Free
Brides-to-be can be your biggest customers, so getting your catering in front of them can help you land new clients. Offer to cater local bridal shows and expos for free, or if catering isn't needed, ask about setting up a vendor booth at the event to pass out some of your favorite creations. Brides, bridesmaids and mothers of the bride will all get a chance to sample your foods, which could lead to plenty of new clients for weddings and more. If your catering service offers desserts, consider making a batch of cake pops so brides can get a sense of what a wedding cake from your company might taste like.
Marketing your catering business is all about getting your food in front of potential clients. Use these ideas or come up with a few of your own to give people the chance to sample your catering, making it easier and more tempting to choose you as their preferred caterer.
To learn more, contact a company like Cheers Catering event catering.